Profit, Clarity, and Confidence
Our Practice
You've built something real. Revenue keeps growing. Your team is solid. Projects keep coming.
So why does it still feel like you're flying blind on the decisions that matter most?
You're running a sophisticated operation with multiple projects, complex cash flows, real overhead. But your financial systems haven't kept pace with the business you've become.
You're making strategic calls on six-figure projects without real-time data. You're managing growth without clear visibility into what's actually driving profitability.
Your bookkeeper records what happened last month. Your CPA shows up once a year to minimize taxes. But nobody is helping you answer the questions that keep you up at night:
Can I actually afford to hire right now?
Should I take this project or will it wreck my cash flow?
Am I leaving money on the table because I can't see where it's going?
What's this business actually worth if I wanted to sell it someday?
You don't just want cleaner QuickBooks files. You want the confidence to make strategic decisions without lying awake wondering if you're about to blow up everything you've built.
And deep down? You're exhausted from being the only person who knows how precarious things really are.
HERE'S WHAT CHANGES WHEN YOU HAVE REAL FINANCIAL VISIBILITY:
Instead of wondering if you can afford something, you know exactly what it does to your cash position before you commit.
Instead of finding out a job lost money after it's complete, you see it trending off-track at 30% and fix it while there's still time.
Instead of making gut-level decisions on six-figure projects, you're modeling scenarios and choosing the path that actually builds wealth, not just revenue.
I'm Martha, founder of Enlightened Advisory. I provide fractional CFO services for construction and real estate business owners who are ready for strategic partnership that matches the level they're operating at.
WHAT WORKING TOGETHER ACTUALLY LOOKS LIKE:
Strategic Financial Partnership
I don't just send you numbers and disappear. We build financial infrastructure together: cash flow forecasting, job profitability tracking, scenario modeling for growth decisions. Then we meet regularly to review what the data is telling us and make strategic calls together.
Real-Time Visibility Into What's Actually Happening
You get dashboards that answer your actual questions. What's my cash runway? Which jobs are performing? What happens if I take that next project? You see it in real-time, not 30 days after the fact.
Someone Who Actually Understands Your Business
I spent seven years at top-tier accounting firms (BDO, Grant Thornton) working with construction and real estate clients. I get job costing. I understand development cycles. I know the operational complexity you're managing, and I translate financial data into decisions that make sense for how you actually operate.
Financial Systems That Scale With You
We're not forcing you into some rigid theoretical process. We build infrastructure that fits your business reality and grows with you so your financials support your growth instead of creating stress.
THIS IS FOR YOU IF:
You're running a $1M-$30M+ operation and need financial infrastructure that matches that complexity
You're making strategic decisions - hiring, expansion, project selection but lack the real-time visibility to make those calls with full confidence
You've outgrown transactional accounting relationships and are ready for true CFO-level strategic partnership
You value clarity and partnership over finding the lowest-cost option
You're ready to implement recommendations, not just receive them and hope things improve on their own
When you already know your business has outgrown its current financial infrastructure, you stop accepting mismatched systems and start building the visibility and partnership that supports real growth.
WHAT MAKES CFO PARTNERSHIP DIFFERENT:
Your accountant handles compliance, taxes, and historical reporting - that's critical work.
CFO partnership is forward-looking strategy. It's cash flow forecasting so you can plan moves before you need the cash. It's modeling growth decisions before you commit resources. It's real-time profitability tracking so you can course-correct mid-project, not discover problems when it's too late.
You don't have to choose between your CPA and strategic financial leadership. You need both.
Your accountant makes sure you're compliant and minimizes your tax burden.
I help you see what's coming, make confident strategic decisions, and build financial infrastructure that supports sustainable growth.
You're not looking for someone to replace your existing team. You're looking for the strategic financial partner who's been missing and that's exactly what fractional CFO services deliver.
Ready to Stop Guessing and Start Leading With Financial Clarity?